LL taking on ad-farms

We all know that in the past the mainland experience was quite distrubed by advertising farms. Most of them advertisng stuff not even related to Second Life. On October 1st. LL new policy regarding those farms has kicked in.

Before the new policy was introduced by Linden Lab, about 15-18% of the mainland was covered by massive advertising on so called "micro-parcels". LL announced today on thier blog that this number has droppped to about 2% over the last 6 weeks. This is very impressive progress by LL to improve SL residents mainland experience. We say.. "Well done Linden Lab"!

"Before the new policy, between 15%-18% of parcels were being used primarily to advertise, mostly on micro parcels. As of this post, that figure has dropped to 2% and is still dropping.

The last few weeks have seen a huge clearance exercise take place as we have worked hard to remove advertising that violates the new policy. As a means to understand the impact of policy changes like this one, we have been running surveys of the most affected areas across the different Mainland continents. We hope that you have seen, as we have, a substantial improvement in a short space of time."

Read the full news on the official LL blog.

Regards,
-Wise